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To all our valued Customers and Business Partners:
THANK YOU FOR THE SUPPORT
We are very proud to announce that Cesium has again made the Profit 500 list as one of Canada’s fastest growing companies, ranking 262nd overall. The list was officially published a few days ago by the
Profit 500 group.
This marks the 4th consecutive year, and 8th time overall that Cesium has earned this achievement. We thank our hard working and dedicated nation-wide team, as well as our valued customers and business partners alike for contributing to this success.
Un grand merci à vous chers clients de nous supporter en faisant affaires avec nous!
Nous sommes heureux d’annoncer que Cesium a de nouveau fait la liste candienne des Leaders de la Croissance/Profit 500, en se classant au 262e rang. La liste a été officiellement publiée il y a quelques jours par le groupe Profit 500.
Cela marque notre 4ème année consécutive, et la 8e fois au total que Cesium gagne cette récompense .
Nous remercions le dur labeur de notre équipe à l’échelle nationale , ainsi que nos clients et partenaires d’affaires pour leur contribution à ce succès! .
“Gotta catch ‘em all!” That’s Pokemon Go’s tagline for their new addictive and interactive game that is available for Android and iOS. This past summer we’ve seen a surge of all sorts of people playing the game. The game uses augmented reality, which is a way of overlaying digital information on top of real world surroundings. You see the full picture by looking through the camera on your smart phone. As well, the game uses your phone’s GPS to tag your surrounding and gets you to move around in the real world. This results in a lot of physical movement, interaction with other players and crowds of people gathered at local park and hotspots (seriously, go search on YouTube).
The only downside: your phone’s battery will take a serious hit on power consumption. GPS alone uses a lot. So does your camera. Augmented reality uses twice as much. The game also needs your screen on to play. Again, screen power uses a lot of power. So what’s the solution? Plug in? Ok, but there isn’t always a plug-in around when you’re out walking around. How about a car charger? Well, not everyone will be near a vehicle or have one. The most economical and easiest solution is a portable power pack to carry with you!
There are so many choices when it comes to portable power, but MiPow takes it to the next level and really makes sure you have everything you need. Designs are sleek, modern and beautiful.
There are basically three choices when it comes to MiPow portable power: small (single full charge), medium (single full charge, plus some) and large (multiple full charges). But they’re also all very convenient to carry and use. Depending on your phone’s battery, and how you carry around things, there’s a MiPow for everyone. MiPow is also very strict on quality control. That’s why ALL MiPow products that have an iOS connector (lightning plug) are MFi certified by Apple.
On the small end MiPow has their Power Tube 3000 series. These are just a little longer than a tube of chap-stick, but will contain a full one-time charge for your phone’s battery (3,000mAh). On top of that, the Power Tube comes WITH the cable needed to plug into your phone. Ie: no more carrying around a separate power cable. The finish on the outside is a soft-touch plastic and there are LED lights to give you an indication of power level remaining. You can also use the MiPow app and Bluetooth pair with the Power Tube to track it’s location, power level and also use it as a Bluetooth dongle! The price is attractive at $59.99 for the iOS version and $49.95 for the micro USB version.
On the medium side MiPow has their Power Cube 5000 series. These are sleek and fit perfectly into a back pocket. As usual, they come with the connector to charge your phone and LED indicator lights. The Power Cube series provides a full charge and a half, for most phones (5,000mAH). Pricing is $79.95 (MSRP) for the iOS version.
Finally, on the large side MiPow has their Power Cube 9000 series. These are the ultimate solution for the hardcore Pokemon Go player and traveler. These will provide 2 or maybe 3 full charges, depending on your phone’s battery size (9,000mAH). In my case, with my Samsung Galaxy S7, I get 3 full charges! This model of MiPow is wrapped in a beautiful aluminum body and has LED lights to indicate the power level. And yes, connectors are present (as with all MiPows) so you don’t have to carry extra cables with you. There is even an extra USB port so a second person can charge their phone! Output level of the power is also at the highest (2.4 amps) so you get a fast charge out of the Power Cube. You can also charge a tablet with this model. Pricing is $84.95 (MSRP) for the iOS version.
All MiPow portable power batteries have a smart fuse and safety controls put in place. They help regulate the temperature of the internal lithium-ion battery and protect the user from short circuits. In short: they are safe devices and MiPow takes it seriously. MiPow also manufacturers their own batteries. No third party.
So there you go! You have your portable power, so get out there and catch ‘em all!
A phone was just a phone, today we can say that a smart phone is equivalent to having a computer in your pocket. With the increased capacity and computing power of today’s smart phones, it only makes sense that the gaming industry is looking at mobile devices as the next generation of gaming consoles. People are on-the-go more than ever before, and they want to take their gaming with them.
Here is a chart showing revenue growth, and projected revenue growth, of the mobile gaming market.
Source: NewZoo Games Research via Mad Catz
Between 2013 and projected 2016, the Mobile Gaming industry is expected to almost double in revenue growth. The average mobile gamer, in North America, spends $3.87 per month on gaming.
Year-over-year growth, in North America, is 38%. Games can cost between $1.00 and $10.00. It all depends on the developer and the type of game.
There are basically two different types of mobile games.
- Free, with pay-to-play features.
- Paid for games that may or may not have additional pay for play features.
In the end it comes back to the developer of these games to make sure the player stays playing and spending money. The game has to give off a feeling of “instant gratification”. If the player spends money, they have to feel as though they’re progressing in the game. If not, the player loses interest.
The solution: Mad Catz Mobile Gaming Controllers.
Quite simply, these are gaming controllers that you pair up to your phone or tablet, via Bluetooth, so you can take advantage of the full-screen experience and enjoy your game more.
With all these potential players, and what they’re already spending, they’re not going to be afraid to spend a bit more on a controller that will help them advance in their game and enhance the overall experience. The retail cost associated with a Mad Catz controller is really a “drop in the bucket” compared to how much these gamers are already spending on buying the game and then using the pay-to-play feature.
Mad Catz is all about the mobile gaming experience. They’ve been developing products for all consoles and handheld gaming systems, since the days of the original Nintendo Entertainment System and GameBoy.
They sell their products under the Mad Catz, Tritton and Saitek brand names. Categories include headsets, gaming mice, gaming keyboard, specialty controllers and control pads. Mad Catz is headquartered in San Diego, California with sales offices worldwide, including the UK, China and Korea. have an absolute global presence. Gamers worldwide recognize Mad Catz products for their quality and value.
At Mobile World Congress this year, Mad Catz announced the details of their DFS (Designed For Samsung) Program. These controllers include the acclaimed Micro C.T.R.LR mobile gamepad and S.U.R.F.R wireless media and game controller. Quite simply, they’ve designed these controllers and gamepads to work even better with Samsung phones. Mad Catz displays a “Designed for Samsung” logo on the packaging, that will alert the customer about the seamless compatibility, similar to how the C.T.R.L.i gamepad packaging has the MFi logos on them, for Apple devices. It’s all about communicating to the customer, and letting them know “hey, this product is for you and your phone.”
For all Mad Catz gamepads, there is a choice between the regular sized gamepad or the micro version, both use Bluetooth to connect to your device. You can choose between black or white.
For the Android, C.T.R.L.R version, battery life can be up to 40 hours on the micro gamepad and up to 30 hours on the regular sized gamepad, via Bluetooth. There is also a “mode” button on the bottom of the controllers so you can pair them up to your PC, Mac or even other gaming consoles. You can also use this switch to turn on “mouse mode”, with a pointer on screen or “PC mode.” Each controller gives you a traditional gamepad experience with physical action and shoulder buttons, D-Pad and analog stick. An adjustable clip is also included in the box, so the game can “mount” on the user’s phone above the controller, allowing for a very immersive experience.
With the C.T.R.L.i – Apple version, you get exactly the same experience, except the controllers are MFi certified (Made for i-devices) by Apple; this means that they’ve been tested and given Apple’s “seal of approval”. Consumers will also notice that the C.T.R.L.i gamepads also have coloured X, Y, A, B buttons.
Cesium also carries the R.A.T.5 gaming mouse built for both PC and Mac. You can quickly and easily customize the functions of this mouse through the use of programmable buttons. Features include: length adjustment and a custom weight system. You can add or subtract up to five 6-gram weights into the mouse. The mouse tracks at 5600 DPI (dots per inch), making it one of the most precise mice on the market. There is also a thumb scroll wheel, along with the traditional left and right click buttons. Free software is easily downloadable if you want to create a customized profile for your game.
The S.T.R.I.K.E.M keyboard is a wireless Bluetooth keyboard. Compatible with Mac, Android, iOS, OS X and Window. It comes with a supplied travel pouch and tablet stand. The LED backlighting adds for a cool effect and is adjustable. The internal battery is rechargeable and can last up to 18 hours.
Mad Catz bridges the gap between gamers and mobile gaming to allow the user to unleash their full potential and fully enjoy the gaming experience. With the growth of the gaming industry, it is time to get on board and be part of this new and exciting evolution and market segment!
For a full list of compatible games, with Mad Catz controllers and gamepads, please go to:
If you’re like me, or most people, you probably own a laptop, a tablet, a smartphone and probably a couple of other gadgets that constantly need to be plugged in and powered. Yes, these devices probably make your lifestyle easier (or in some cases crazier!) but, have you ever considered the “mess” that’s left behind with all those cords that you need to run tangled together? That’s where BlueLounge can help you with simple solutions to everyday problems.
BlueLounge is known for designing clever, simple, products to simplify your digital lifestyle. They’ve won numerous awards for their designs, including the Red Dot Design Award (Germany), iF International Forum Design Awards (Germany), Good Design Awards (Japan), Green Good Design Awards (United States) and Spark Design & Architecture Awards (United States). Found in 1999, and with design houses around the globe (Jakarta, Indonesia and Pasadena California), BlueLounge has made it their mission to simplify your digital lifestyle through innovation and style.
CableBox and CableBox Mini:
A great example of this would be your desk area. Look beside or under your working space. See that unsightly power-bar with all the cables sticking out everywhere? Yes…we all have one of those… So why not clean up the area? Make it a little nicer to look at and also safer for those around. BlueLounge can help with their CableBox. It’s as simple as it sounds. The CableBox (and CableBox mini) are the best solution for hiding surge protector and power bars, and the cable clutter that comes with them. It’s made from flame-retardant plastic; it is simple to use and looks great. Just drop your surge/power bar inside and place the lid on top. There are slots on both ends to allow your cables to run and also allow ventilation. The larger CableBox does not include a surge/power bar, but the CableBox mini DOES include a 4-socket surge protector.
This is a before and after of my office desk using the BlueLounge CableBox.
So, now that we’ve cleaned up your power/surge bar area, let’s take a look at another area of your desk. Cables all over the desk running from one end to the next. Or maybe they’re on the floor because you dropped them…or have no way to properly get them to stay on your desk. That’s where the BlueLounge CableDrop and CableDrop mini can help. The CableDrop and CableDrop mini are clips that hold cables in place from slipping off of desks, walls, nightstands or anywhere you need to have them ready to use. Each unit is peel-in-stick using a semi-permanent 3M adhesive.
CableDrop & CableDrop mini:
Now, how about your laptop bag? You know that long power cable you have to carry for your laptop? The one with the huge brick attached to it? It’s tough to carry around, let alone organize and pack properly. That’s where the BlueLounge CableClip can help. The CableClip is a simple cable wrap that helps keep charging peripheral cables neatly bundled for packing into drawers, bags or anywhere else you need cable management. It’s available in small, medium and large and grey, green or orange colours.
CableClip. Before and after:
Check out the whole BlueLounge collection for effortless solutions: http://www.cesiumonline.com/brands/bluelounge
REVIEW: Ballistic Jewel Mirage and Urbanite Select
Did you just buy yourself a beautiful Rose Gold iPhone or a new Samsung Galaxy S7 device? Are you dreading covering it up in a bulky rugged case just to protect it? You can now show off its unique design all the while still protecting it, with the new Jewel Mirage and Urbanite Select cases from Ballistic. These two case line-ups definitely add to the design and flare of your already beautiful phone, for the perfect protective performing case. This is why Ballistic firmly believes in: “Perfecting Protection.”
Ballistic already hit a home run with their original Jewel case, available in a wide array of colours. This case offers 6-sided protection in a simple 1-piece design that is easy to put on and take off. Ballistic has now taken the Jewel to the next level with the Jewel Mirage series. The Jewel Mirage Series features a unique laser etched design. You can choose from Gold or Silver base colours, with either a Kasbah or Retro graphics design. The laser etching design is coated to prevent chipping and everyday wear and tear. The corners are raised, as with all Ballistic cases, to help absorb impacts. This is due to Ballistic’s patented “Ballistic Corners” technology. This case features Ballistic’s signature 6-foot drop protection, slim design and raised lips to help round out this case to ensure that it is the perfect match for any minimalist that wants protection for their device without sacrificing style. If you need a clear case, with tested drop protection (that isn’t bulky) and want to add some style to your device, then the Jewel Mirage series is the perfect choice!
The second new line-up Ballistic has launched is the Urbanite Select series. Ballistic took their popular Urbanite series to the “organic level” and added a thin layer of ash wood to these cases. It’s coated to allow flexibility while still protecting your device. You can choose from Dark or White Ash Wood colours. If wood isn’t your thing, then check out the Buffalo Leather option. Again, a thin layer was added to the back of the case, adding grip, a unique look and some style. As with the Jewel series, you can expect the usual 6-foot tested drop protection, 6-sides of protection and raised lips. These cases are still very easy to put on and take off, and will slip into and out of any pocket with ease. If you want to add some style and an “organic” look to your device, then the Ballistic Urbanite series is the one for you!
All Ballistic models come with a Lifetime Warranty that can easily be claimed by following this link: https://www.goballisticcase.com/support/warranty-claim-request/
Mad Catz® Announces “Designed for Samsung” Mobile Gaming Products at Mobile World Congress
SAN DIEGO, Feb. 23, 2016 (GLOBE NEWSWIRE) — Mad Catz Interactive, Inc. (“Mad Catz”) (NYSE MKT:MCZ) (TSX:MCZ), a global provider of innovative entertainment products, today announced the details of its mobile gaming controllers under the Designed for Samsung (“DFS”) Program.
As an official partner in the DFS Program, Mad Catz will introduce, alongside the much anticipated debut of the Samsung Galaxy S7™ and SamsungGalaxy S7™ edge smartphones, DFS-compatible versions of its acclaimed Micro C.T.R.L.R™ Mobile Gamepad and S.U.R.F.R™ Wireless Media and Game Controller at the 2016 Mobile World Congress in Barcelona, Spain. With the debut of these products, Mad Catz will become the first company to offer traditional video game controller hardware under the DFS Program.
Consumers can expect to unleash the full gaming power of their Samsung® smartphone or tablet with the Mad Catz Micro C.T.R.L.R Mobile Gamepad and streamline command of all of their Android-powered devices with the Mad Catz S.U.R.F.R Wireless Media and Game Controller. Additional shortcut buttons will also be enabled for the latest generation devices.
The Micro C.T.R.L.R provides a console-quality gaming experience for mobile devices, ideal for today’s increasingly popular controller-compatible mobile games. Featuring dual analog sticks, a responsive D-Pad, and shoulder and action buttons, the Micro C.T.R.L.R delivers all of the features gamers demand, in a gamepad that’s 20% smaller than a full-sized controller. Three modes of play provide multi-platform accessibility – including mobile gaming, PC gaming and a mouse mode – that enable users to easily navigate on-screen menus. When connected to supported Samsung devices, enhanced features allow gamers to access dedicated controls for recent apps, media and volume as well as navigating on-screen menus.
S.U.R.F.R, the ultimate multimedia surfer and game controller from Mad Catz, streamlines command of the Samsung Galaxy S7 and Galaxy S7 edge Smartphones, Tablet or Android-powered media streaming device. Users can now play games, control media, navigate the web and input text, all with one compact device. Featuring true gamepad controls, a full QWERTY keyboard and a full suite of multimedia controls, the S.U.R.F.R puts favorite media right at users’ fingertips. Rigorously tested to meet Samsung performance standards, the S.U.R.F.R includes expanded navigation and shortcut features for supported Samsung devices. With one-touch hot keys, users can access recent apps, search the phone for desired content, access multi-window view, snap a screen capture and more!
“Samsung has vastly improved the way Android users connect with one another and utilize their mobile devices and, via this partnership Mad Catz, will provide Samsung Mobile consumers the opportunity to enhance their gaming and multi-media experiences,” said Andrew Young, Chief Technology Officer of Mad Catz. “We are proud to be a part of that ongoing innovation by supporting the DFS Program through our world-class GameSmart™ mobile gaming products.”
“With the introduction of the game-changing Samsung Galaxy S7, mobile gaming is poised to experience strong growth as additional mobile games are developed with controller support. Our DFS-enabled GameSmart products, including the Micro C.T.R.L.R and S.U.R.F.R, will deliver features and functionality that take full advantage of Samsung smartphone and tablets, as well as other Bluetooth® enabled connected devices. In addition, the DFS Program will allow us to display a ‘Designed for Samsung’ logo on packaging, helping to communicate to consumers the seamless compatibility betweenGameSmart products and Samsung smartphones and tablets.”
For more information or to pre-order, please visit: www.madcatz.com/DFS
About Mad Catz
Mad Catz Interactive, Inc. (“Mad Catz”) (NYSE MKT:MCZ) (TSX:MCZ) is a global provider of innovative interactive entertainment products marketed under its Mad Catz® (gaming), Tritton® (audio), and Saitek® (simulation) brands. Mad Catz products cater to passionate gamers across multiple platforms including in-home gaming consoles, handheld gaming consoles, Windows PC and Mac® computers, smart phones, tablets and other mobile devices. Mad Catz distributes its products through its online store as well as distribution via many leading retailers around the globe. Headquartered in San Diego, California, Mad Catz maintains offices in Europe and Asia. For additional information about Mad Catz and its products, please visit the Company’s website at www.madcatz.com
Cautionary Note Regarding Forward-Looking Statements
Information in this press release that involves the Company’s expectations business prospects, plans, intentions or strategies regarding its future are forward-looking statements that are not facts and that involve substantial risks and uncertainties. You can identify these statements by the use of words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “should,” “plan,” “goal,” “believe,” and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause the Company’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include the following: the ability to maintain or renew the Company’s licenses; competitive developments affecting the Company’s current products; first-party price reductions; availability of capital under our credit facility; commercial acceptance of new in-home gaming consoles; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; unanticipated product delays; or a downturn in the market or industry. A further list and description of these and other factors, risks, uncertainties and other matters can be found in the Company’s most recent annual report, and any subsequent quarterly reports, filed with the U.S. Securities and Exchange Commission and the Canadian Securities Administrators. The forward-looking statements in this release are based upon information available to the Company as of the date of this release, and the Company assumes no obligation to update any such forward-looking statements as a result of new information or future events or developments. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of the Company and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
Mad Catz, the Mad Catz logo, GameSmart, C.T.R.L.R and S.U.R.F.R are trademarks or registered trademarks of Mad Catz Interactive, Inc., its affiliates and/or subsidiary companies. All other marks are the property of their owners.
Team is a word that manifests itself regularly in our daily vocabulary. It is because we truly believe in our team, and every partnership that we have built over the years, that we wanted to illustrate to you just how much we appreciate you!
It is after numerous team brainstorming sessions and an amalgamation of great ideas that we decided to launch the Cesar Awards; a fun, tasteful and unique awards evening designed to show you how much we appreciate all our partners. At Cesium we do things differently, the Cesium way!
The awards evening took place in Montreal, Quebec on February 18th, 2016 at a Montreal hot spot called Scarlet Exclusive, located in the beautiful and historic Old Montreal area. Through meticulous coordination with the very cooperative and organized staff at Scarlet Exclusive we were able to transform the cozy restaurant into a red carpet ready venue. A stage was installed along with red velour curtains, 8 foot Oscar statues and of course, a red carpet! This award themed evening could not be complete without a professional DJ and photographer, to ensure that all our guests thoroughly enjoyed themselves and had beautiful keepsakes from this unforgettable night!
The Cesars were hosted by our very own dynamic duo: Senoir Account Manager, Massimo Bono and Operations Manager, Corey Darbyson. They did a brilliant job hosting the evening and did not hold back on the humor. The whole room was filled with laughter and enjoyment from start to finish. We even had a few of our guests reach the point of tears. The awards were divided into 3 categories: Vendor, Customer and Employee. The Cesars were designed to be a fun acknowledgement of our unique and valued relationships with our partners and Cesium team. We are very glad to say that the evening continued with dancing, mingling and a lot more laughter long after the last award was handed out!
This is a night that was put together so that we could laugh at ourselves, have fun together, and first and foremost, recognize our amazing customers and partners who contribute greatly to our success! Every day we strive to work hard, make a difference and have fun while doing it. That is exactly what we achieved; the night was a great success and enjoyed by all! The Cesar Awards truly encompass the values that Cesium believes are imperative to success and are a testament of what can be done when a hard working and dedicated team is in place!
Once again, we thank you all for making Cesium’s success possible and we look forward to seeing you all next year!
Introducing the Samsung Galaxy S7 & Galaxy S7 edge
Samsung introduced two new highly anticipated flagship devices at the MWC (Mobile World Congress) on Sunday February 20th: the Samsung Galaxy S7 and the Samsung Galaxy S7 edge.The key overall differences from last year’s Samsung Galaxy S6 models include improved ergonomics (they’re very comfortable to handle and use), bigger batteries, water resistance (IP68) and the return of expandable storage.
The Samsung Galaxy S7 is built similarly to last year’s Samsung Galaxy S6, with a 5.1” Quad HD Super Amoled Display at a pixel density of 577 ppi. It also uses an “always on” display that shows notifications, battery power, etc. You’ll be happy to know that power usage is less than 1% per hour for this new feature. The Galaxy S7 edge is built with a 5.5” Quad HD Super Amoled Display at 534 ppi.
Samsung has designed these new models with an improved camera! Last year DXOMark ranked Samsung’s GS6 lineup of phones as having the BEST camera amongst mobile phones: http://www.dxomark.com/Mobiles/Moto-X-Style-Mobile-review-Style-and-Substance/Ranking)
This being the case, it is hard to believe Samsung could design the GS7 and GS7 edge cameras to be even better, but they have!
How? By constructing the GS7 and GS7 edge camera with a better aperture lens (f/1.7 from f/1.9); this allows for more light to enter the camera. They also made the pixel size larger from 1.12um to 1.4um. Overall, they rank this camera 95% better in low light conditions over the GS6 lineup.
The cameras also integrates a new dual pixel camera sensor which acts a lot like your own eye. Every single pixel in the sensor focuses ultra fast; I personally tried this and was amazed at how quick it reacted and adjusted. No delay at all and optical image stabilization (OIS) still remains!
Next, these new phones are also faster! Samsung has bumped the RAM in the phones from 3GB to 4GB. Both devices sport the new OctaCore Exynos 8890 processor; this is an 8 core processor that also utilizes the Vulkan API. Basically the same processing power you see in many high-end gaming PC machines. This makes the phones 67% more powerful in higher GPU performance and 80% more efficient in CPU usage, than their predecessor.
Samsung has also increased the battery size of these phones, while making the overall phone a little thicker than the GS6 lineup (0.2mm thicke). The GS6 had a 2550 mAh battery. The GS7 now has a 3000 mAh battery. The GS6 edge had a 2600 mAh battery, whereas the GS7 edge has a 3600 mAh battery.
Next…the return of expandable storage! North America will see Samsung ship the 32GB version of the GS7 and GS7 edge; you can then expand your storage with a microSD card at up to 200GB!
Fast wireless charging still exists. The GS7 & GS7 edge still use MicoUSB, despite rumours of USB Type-C coming.
The GS7 & GS7 edge are also water resistant and dust proof with an IP rating of IP68. This means they can be submerged in 1.5 meters of water for up to 30 minutes! Of course, the occasional splash of water won’t hurt them. In fact, Samsung encourages you to run them under water to “clean them up.” Amazing!
To summarize: These new Samsung devices are better and more polished versions of the GS6 series. Increased battery life, better cameras and expandable storage are great additions. Users will love the improved ergonomics and the speed of these phones. The GS7 will be available in Onyx Black and Silver Titanium. The GS7 edge will be available in Silver Titanium. Stay tuned for the release!
VERUS Rebrands as VRS DESIGN
Mobile Accessories Manufacturer Readjusts as it Gears for Expansion
BREA, California—February 17, 2016—Verus®—known for its mid-to-high-end Apple® and Android™ cell phone cases and covers—is announcing a complete company rebranding initiative in the 2016 fiscal year to accompany its expanding product line-up and changing corporate philosophy. The Verus brand and all of its properties—with the exception of older product lines nearing discontinuation—will adopt the VRS Design™ name and insignia effective immediately. Products in stock already branded as Verus will continue to be sold until depletion.
The decision revolves around design and fashion as focal points of all upcoming product launches in response to the current climate of rapidly changing consumer demand in the mobile accessories market especially. Other efforts have been made to further dominate the target demographic of professionals in their 20s and 30s: to create deeper immersion into the brand’s new design language, VRS Design is also diversifying its product portfolio beyond cell phone and tablet cases to include a wider range of offerings.
Originally named after the Latin word for “true,” Verus was founded in South Korea as a manufacturer of third-party Apple accessories. The company first opened its North American branch in Brea, California in 2014 as its global operations headquarters and has since entered Canadian online and retail distribution channels. Verus products are available in over 40 countries worldwide, and annual revenue currently exceeds 50 million USD.
Flagship products include the popular Damda series, a cell phone case and wallet hybrid; the Layered Dandy, a PU leather wallet case; and the High Pro Shield, a minimalistic, brushed metal design case.
For additional information, visit vrsdesign.com
VRS Design, Marketing Manager
VRS Design, Verus, and all related logos and symbols are trademarks of Verus USA, LLC. All other trademarks are properties of their respective owners.