Cesium Profile | Darren

CESIUM PROFILE | DARREN 

”Technology, mobile phone accessories and cool stuff…reviewed”.

Darren Zakowsky has been with Cesium Telecom for 4 years, now. It is no secret to his teammates and clients that he is a dedicated Account Manager. Everyone knows him as an individual who is not only passionate about advising his clients but also about products and technology, in general. Even if you don’t know him, having read this short introduction, it should come as no surprise that Darren also dedicates some of his free time to technology. For a little over a year now, he has been posting product reviews and unboxing videos to his YouTube channel Zak Tech Reviews. We asked Darren to describe his channel:  ”[In a nutshell, it’s] technology, mobile phone accessories and cool stuff…reviewed”. The ultimate goal of Zak Tech Reviews is for people to learn more about products. “If I can help […] an end-user make a purchase decision, then I’ve accomplished what I wanted,” Darren says.

A Channel’s Evolution

Creating a product review video might seem like an easy task, but it involves many hours of work, from filming to editing, posting regularly, and building and keeping a faithful audience. Darren started out with a written version of his reviews. After a bit of blogging, he decided to transition to video. In his beginnings, his equipment consisted of an iOttie car mount and a Pixel XL phone. The editing was done on YouTube Editor. The quality was not important to him at the time. The goal was to inform viewers and customers about the best products out there and share an entertaining sneak peek from a consumer experience point of view. Seeing his viewership grow and encouraged by his family, Darren decided to invest in his equipment. He is now filming with a Sony 4k camera, using a Joby tripod and uses HitFilm for editing. The quality may have changed, but the formula remains the same. Darren likes to keep it simple. A typical review of his will consists of an unboxing and a demonstration of how the product works without getting overly technical or critical. “People want to see that,” Darren says, and we couldn’t agree more. In a very tech-savvy era such as ours, and considering the accessibility to information the internet offers, product reviews have an important place in how consumers and buyers educate themselves before making a purchase decision.

The quality may have changed, but the formula remains the same. Darren likes to keep it simple. A typical review of his will consists of an unboxing and a demonstration of how the product works without getting overly technical or critical. “People want to see that,” Darren says, and we couldn’t agree more. In a very tech-savvy era such as ours, and considering the accessibility to information the internet offers, product reviews have an important place in how consumers and buyers educate themselves before making a purchase decision.

Darren posts videos to YouTube weekly and he is proud to say that he does it all himself! His dedication has allowed him to produce and share over 50 videos in the last months and his subscriptions and viewership (upwards of 7000 views in a 90 day period!) keep growing and growing.

Many of Darren’s reviewed products are available at cesiumonline.com (lightsabers not included!)… Scroll down to take a look at some of our favourite Zak Tech reviews and head over to Darren’s channel to click subscribe and stay up to date with the latest and greatest in terms of mobile accessory solutions and other tech items.

YouTube   |   Instagram   |  Twitter  |  Official Website

 

Otterbox Cases for Samsung Galaxy S8 Unboxing / Demo    

Watch the video here | Buy Here |

Otterbox-7754544-Black.1499669819    symmetry

 

Blu Element 3D Curved Glass Screen Pro – Samsung Galaxy S8 & S8+ Unboxing  

Watch the video here | Buy Here |

curved2   curved

 

Nomad Leather Lineup Unboxing                                                                                        

Watch the video here  |  Buy Here |

856504004705_a.jpg         nomad.jpg

Leave a comment below and let us know which one is your favourite

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